Reaching the Unreachable
The Reaching the Unreachable project objective was to reduce the stigma associated with loneliness and to create a resource that would encourage individuals to contact services and engage in social programs. A postcard and poster were developed and distributed to reduce the stigma attached to loneliness. The aim was to promote acceptance by using suitable images and wording to help individuals feel comfortable in contacting a service provider for assistance. Key service provider contact numbers would be displayed, and it was expected that the postcard / poster would reach individuals that were socially isolated by being available at targeted places (pharmacies, medical clinics) and delivered to suburban homes.
The membership of the workgroup provided a good representation of service providers in the southern region who provide social programs to older people. They included City of Holdfast Bay, Marion, Onkaparinga and Mitcham, Resthaven, ACH, COTA, St John, ECH, Red Cross, Baptist Care and Domiciliary Care. Consumers were also consulted throughout the process and included the SSRG Consumer Workgroup and participants at an Onkaparinga community centre.